Positano is located in one of the most beautiful valleys of the Amalfi Coast. The atmosphere is  cosmopolitan and international, while still feeling safe and restful.

A kind of very exclusive village where you can find exclusive restaurants and shops for shopping, eating and relaxing.

Clinging to the cliffs and gullies of this magnificent coastline, Positano is the Amalfi Coast’s number one tourist destination. With its beautiful bay and lovely beaches, Spiaggia Grande and Fornillo, it’s no wonder visitors love it.

The town dates back to the 10th century when people from further north along the coast fled the invading Turks and took refuge in a Benedictine Abbey here. The site was easier to defend so they stayed and Positano grew on the side of the steep mountains which drop down to the sea.

Once a sleepy fishing town, the town is now a tourist mecca, still looked over by the gold dome of the Church of Santa Maria Assunta, which houses a Byzantine icon of the Virgin Mary.

Expect to climb a lot of steps when exploring the steep streets and don’t miss the precarious little bridge on the coast road called the Ponte dei Libri (Bridge of Books) which is surrounded by rock formations that look like piles of books.

Located right in the center of Positano, in the small Flavio Gioia square.

With its decorative, colorful, dome of Vietri maiolica (tiles), the church is a typical example of the architecture found in this beautiful area.

If you are visiting it during the weekend you will probably have the added perk of seeing a wedding;

it’s one of the most popular churches in the area for exchanging vows.

Step inside to see a delightful classical interior, with pillars topped with gilded Ionic capitals and winged cherubs peeking from above every arch.

Above the main altar is a 13th-century Byzantine Black Madonna and Child.

During restoration works of the square and the crypt, a Roman villa was discovered; still under excavation, it is closed to the public.

Just west of the Chiesa di Santa Maria Assunta, this palace is now a luxury hotel.

It was 1808 when the King of Naples, Gioacchino Murat, fell in love with Positano decided to build this charming palace that has now been converted into a hotel.

Giacchino Murat, who was married to Napoleon’s sister, Carolina Bonaparte, loved this place so much he decided to make it his summer residence where he could meet with all his friends, family and secret lovers.

Nowadays, as you go through the Palace door you will immediately sense that the same unique and refined atmosphere that won Gioacchino Murat’s heart remains intact in the beautiful antique furniture and big botanical garden that have been renovated perfectly conserving their original details.

You can choose to spend some days at the Hotel or you can still visit the stunning flower-filled courtyard, have a drink in the vine-draped patio and contemplate the short, tragic life of flamboyant Joachim Murat.

This is just one of the many reasons that tourists from all over the world flock to the pathways, and boutiques of Positano each summer.

Amongst the many activities characteristic of Positano, one of the most important is the clothes production. For many years now, Moda Positano (Positano Fashion) has been exported and appreciated by many, all over the world.

Rather than importing new styles to Positano, or following the trends, the local clothes factories have chosen to follow their own inspiration and design fashions that has a particular Positano stamp and for this reason, over the years, these fashions are exported from Positano.